![]() ![]() “That’s how we approach things, and as long as we’re doing it through the lens of our customer and finding ways to simplify and enhance their shopping experience, we’re willing to put focus there.” “It’s about being open to new ideas, and working with partners to develop the right solutions–and being willing to do things that maybe our clients don’t even know that they want yet,” Laughton said. While other cosmetic companies rely heavily on department store sales, Sephora offers customers a number of tech options that allow them to personalize their shopping experience by trying on makeup virtually using AR, matching their skin tone to a foundation with AI, and sampling a fragrance via a touchscreen and scented air.įurther, in Sephora’s Innovation Lab, launched in 2015, a team of executives hired from the marketing, product development, and technology industries source, develop, evaluate, test, and ultimately launch new offerings and technologies for shopping in the store and online. So we know to be successful as a retailer, we’ve got to be where our clients are, and give her tools and experiences that meet her needs.” “We are very focused on our customers, and we know that her life is increasingly reliant on digital. “Digital and innovation have always been part of our DNA at Sephora,” said Mary Beth Laughton, Sephora’s executive vice president of omni retail. It’s Sephora, the industry-leading chain of cosmetic stores that has leveraged digital transformation to take pole position as the number one speciality beauty retailer in the world. Like many Silicon Valley startups, its team develops and pitches cutting-edge solutions and customer service experiences, promising to make life easier for its consumers.īut, this is no robotics company or maker of self-driving cars. ![]() In San Francisco’s Dogpatch district, a research laboratory explores new products that tap augmented reality (AR), artificial intelligence (AI), and RFID technology. Here's an inside look at its successful digital transformation. This system also opens the door for people who would be conventionally too self-conscious to be "caught" wearing makeup to give concealer or powder a try.How Sephora is leveraging AR and AI to transform retail and help customers buy cosmeticsīeauty retailer Sephora followed customer technology trends to command the cosmetic industry worldwide. Though Sephora is likely hoping to make lifelong customers out of recipients of its Color IQ matches, the service does mean that customers may end up saving time and money by not having to try out shades and products they might ultimately find unsatisfying. Though the formulation itself might not always be ideal for my sensitive skin, Color IQ delivers it in a shade perfect for me - cutting the time I spend hunting for the perfect product down to a fraction of what I used to go through. They have all been equally as satisfying. ![]() Since getting my match code, I have purchased multiple other products at the system's recommendation. I looked like I'd simply gotten the best night's sleep in my life. Wearing a full face of foundation and powder, I looked like I'd simply gotten the best night's sleep in my life - or had stumbled into the supernatural lighting influencers seem to always find. I have never in my life seen makeup disappear into my skin with such ease. Upon application, I gasped at what I was seeing. After the AI makes some suggestions, one of Sephora's human Beauty Advisors can walk you through the results and find the right foundation, concealer, tinted moisturizer, or pressed powder for you. Using this data, a proprietary algorithm with a dataset of over 10,000 skin tones matches you with a selection of products from Sephora's 25,000 SKU inventory sourced from 340 individual brands. The Color IQ process uses a simple handheld camera to capture your skin's shade, factoring in its unique depth, undertones, saturation, and skin type, while accounting for redness, freckles, or stray hair follicles. In 2021, Sephora is boasting an improved camera lens and some new AI tools developed in-house - offering five times the numbers of skin tone matches than it had previously. Color IQ, originally developed in collaboration with the Pantone Color Institute in 2012, has generated over 14 million matches for the company, which has since introduced a sibling product, Lip IQ. I was recently invited to demo Sephora's newly relaunched Color IQ technology at the company's 34th street location in New York City, where Sephora PRO artist Shawn Lumaban ran me through the process. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |